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Sunday, July 7, 2013

Work From Home As A Data Research Participant


Researcher Participant


Anyone can be a data research participant; you don't need a certain level of education to get started, but you will need is a computer and some minimal typing skills.  When you land a job, you will normally fill in an online form supplied by the employer. The online form format can range anywhere from short answer to yes and no questions. 


In order to get a sense for the type research suited for your interest, research companies will try to profile you by asking questions such as, "What type books do you read, What are your hobbies, How often do you go to the movies, Do you follow politics, etc.  If you are serious about receiving research projects, you need to be as thorough as possible when completing your profile.  If you are concerned about how your personal information will be used, make sure you read and understand the research data company's privacy policies. 

The four key demographic data points requested when you sign up to be a data researcher are:  Age, Race, Gender, Occupation.

Age - Age is a critical element because it helps define the types of things you may be interested in as well as what you may not be interested in.  Bottom-line, a 40-year-old male probably has different interest than a 16-year-old female.  In order for market research companies to target what type of surveys to send to you, it is critical that you are honest about your age. When you are chosen to participate in a survey, it is age that will have been the first and most important factor.

Gender - This is also an important factor.  Stereotypes aside, female interest and male interest tend to be different.  In addition, it has been proven that females are normally more willing to participant is data research and therefore receive more research projects than males.  Gentlemen, the market is hungry for your input.

Occupation - Occupation is normally indicative of education levels and critical thinking skills, so it does contribute to the projects being offered.  If you work in a technical field, it's possible to make up to $20 or more for a survey that has a technical focus.  The project surveys normally last about 30 minutes. Afterwards they will analyze your answers and decide whether or not you qualify for other research project surveys in this field. If you don't qualify, you will still get paid for the survey you completed. 

Race - Race is used to help determine what products are being purchased by what race of people.  Believe it or not, purchasing habits can sometimes be predicted based on the race of an individual.  This is not the case in every circumstance, and it should not be implied that using race as a factor is a form of discrimination. The research companies simply use race as another data point for building prediction models.  If done properly, a company can maximize it's profits by targeting / selling the in demand products. 

Research Projects fall into two main categories:  market research surveys and focus groups 

Market Research Surveys - A research project survey tends to center around online research projects that are in the form of a survey questionnaire.  In some cases, you log-in online to access the survey and in other instances, the survey is emailed directly to your inbox.  If you prefer to work solo, this will be your preferred method. 

Focus Groups - A focus group will always consist of a small group selected from a wider population. The goal is to predict the behavior of a population by analyzing the answers of a smaller group.  This is commonly seen during elections when various polls are used to predict how the U.S. population will vote during the national election.  In practice, a focus group ranges from seven to ten people who are picked based on their profile.  Once again, it is extremely important to be honest on your profile.

Focus groups can be conducted in-person or online.  However, if you are reading this, it's safe to assume that you are interested in the online version so you can work from home.  In some cases, you can make up to $100 for participating.  Okay, it’s time to get started.  There are a number of research companies looking for input, and they can be found by doing a Google or Bing search or by clicking this link.   If you need more information, contact me.  Following are a few companies to help you start your search:

Leap Force

Donow Research

On Demand Research

Good luck!

 


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