Pay Per Click

The only real shortcut to targeted traffic is pay per click.

I know the preceding is a bold absolute; however, until proven otherwise, it is the only way I've ever found that actually works.  Now, if you don't know how to do it properly, it will cost you more than you will earn.

Folks, I still believe email marketing is a great way to get traffic to your website, but I think you have to get your leads the old fashion way.  You need to build your own list.  In fact, I just discontinued my membership in an email exchange program, because I realized that I was simply wasting my time.  If you are tempted to enroll in a traffic exchange program, consider the following:  traffic exchanges make money by having you click on other members' ads.  In turn, members click your ads. 

If you are patient enough to build your own lists, research AWeber.   Good luck!

Gaining Web Traffic Through A JV Partner

Attract Targeted Traffic By Landing a JV Partner in Seven Days or Less

There's a misconception in the internet marketing world that joint ventures are difficult and reserved only for the top echelon of marketers. That's not the case at all. Any business, big or small, can benefit from doing JVs as they move to accomplish the goal of gaining targeted traffic. Remember: a great JV is a win/win for both sides, so there's really no reason for smaller businesses not to participate.

Here's how you can land a JV deal in seven days or less.

==> Formulate the Offer and Gather Stats

What's the deal that you'll offer to your partner's list? The better the deal, the more likely it will eventually lead to targeted traffic.  Ideally the offer should be significantly different from the offer on your own website. They should be incentivized to sign up for the offer on your partner's list immediately, rather than waiting and signing up on your site.

Potential offers include one-time discounts, downloadable bonuses or exclusive entry into teleseminars.



Gather stats about your conversion rate. If you're doing a two-tier program, meaning they get paid on back-end sales as well, figure out your average customer value so you can let your JV partner know about how much they can expect to make per visitor they send you.

==> Compile a List of Likely Candidates (Use LinkedIn)

Start with your own network. Do you know anyone who may know someone who owns a large list? Would it be a win/win for you to do a deal together?

Take advantage of LinkedIn's "friend of friends" search feature. If you have 100 contacts on LinkedIn and each of those contacts in turn has 100 contacts, that's a lot of potential partners.

Then add to your list three to ten well-known candidates you'd like to land in your niche.

==> Make the Offer by Phone

Call up the most likely candidates. Make your offer and be sure to state what's unique about your product, how it can help their customers and about how much they can expect to make based on your product's past conversion rates.

Be prepared to make several phone calls before you get a "yes." Not everyone will want to partner with you; but all you need to land is one great partner and you'll be financially set for the month.

==> Crafting the Campaign

Once you get someone to say yes, discuss with them how to maximize conversions. What kind of offers do they respond best to? What kind of media (i.e. video, teleseminars, text-only, etc.) gets the most sales? How can you work together to make the deal a success?

Do everything in your power to make your JV partner happy. A happy partner may do another deal with you a few months down the road and will very likely refer other potential partners.

If you really go at this process 100%, you can easily land a JV deal or two within seven days or less and be well on your way to gaining targeted traffic.

Targeted Traffic Using Google Content Network

Google Content Network - A Fast Yet Overlooked Targeted Traffic Source

One of the most commonly misunderstood sources of traffic among web marketers is the Google Content Network. It's true that working with the content network is different than working with PPC, but when used correctly the content network can deliver streams of targeted traffic to your website, almost overnight.

How do you get started with the content network?

==> Start by Compiling Groups of Keywords

Unlike AdWords that allows you to bid on keywords individually, the content network works by keyword "groups."

Brainstorm a few different groups of related keywords. For example, if you were selling used watches, you might go for a keyword group like:

* Used watches

* Preowned watches

* Watch valuation

* Buy a used watch

* Real used watches

The idea is to find keywords that people are likely to have in their pages and group them together. Unlike search PPC, where you're targeting words that people type in, this time you're targeting keywords that'll cause your ads to show up on the right kinds of websites.

==> Use Placement Targeting for Instant Results

Don't want to have to wait for Google to find websites for you? You can do it yourself instead.

Google's placement targeting tool allows you to look for the website(s) that you think will work best for your offer and target those sites specifically to have your ads display on.

Go to Google's Placement Targeting tools to look through a list of sites. You can browse by keyword or by topic. Be sure to look at what kinds of ads they accept. If you're targeting a highly trafficked website, it may pay to design a graphic banner ad just for their site.

==> Content Network Traffic Behavior

Content network traffic behaves differently than PPC or SEO traffic.

For whatever reason, marketers have typically not been able to sell high-ticket, mid-ticket or often even low-ticket items to content network traffic.

What does work, however, is converting content network traffic into email list subscribers. Once they're a subscriber, it's not that difficult to get them to become a buyer a few weeks down the road.

Why does content network traffic behave differently? Nobody really knows. Some believe it's because the traffic is less targeted, because they're not actively searching for you in the search engines. Others believe there's just less credibility in clicking an AdSense ad.

Whatever the reason, the secret to success to know how your traffic source works and adapt to it.

That's how you set up content network traffic, both through keywords and through placements. Remember that content network traffic works far, far better as a "long-term sell" than a one-time sale. Remember to keep testing different traffic sources, eliminate the sites that aren't converting and keep the rest.